Competitive Intelligence + Marketing Strategy +
Implementation + Communication > Measurable Results

Fresh Ideas
for Growing
Your Business

Services

Attract more customers. Retain important relationships. Defuse competitor strategies. Grow revenue streams. Dominate markets.

 

Objective insight can help you break through many of the challenges and opportunities you face. Our clients improve overall effectiveness and profitability by putting our depth of experience – spanning industry and subject matter – to work for them. Typical assignments include:

Marketing Audits

ROI evaluation – Scorecard/metrics design and methodology – Market share evaluation – Market size estimation – Business cycle mapping

Strategy Formulation

Customer Segmentation – Branding/Brand Revitalization – Product portfolio – Pricing – Sales – Sourcing – Funding

Planning

Marketing – Sales – Business – Strategic – Feasibility

Competitive Intelligence & Analysis

Market Research

Customer surveys – Focus group discussion guide development/facilitation – Primary/secondary research – Industry profiling – Trend mapping

M&A Support

Pre-merger staffing alignment – Post-merger consolidation – Product line rationalization

Strategic Marketing Communications

Media Relations – Stakeholder – Investor – Crisis Management – Product launch

Interim Executive Management

Status assessments – Outsourcing evaluation – Overhead analysis/reduction – Process improvement – Budget/plan development

 

ServicesWe develop powerful go-to-market strategies for new products and emerging businesses – assisting with every stage of the product commercialization continuum.

We help companies transform ideas into revenue.